When people see what they might look like at age 65, they tend to save about 33% more toward retirement, according to a study published in the Journal of Marketing Research. While many Americans are investing less for retirement due to unemployment, market volatility and financial anxiety, a study suggests that age-enhanced photos can change some people's minds. "When people are exposed to realistic images of their future selves, they are more willing to act in future-oriented manners, such as taking money that could be spent today and saving it for tomorrow," researcher Hal Hershfield says.
Read the study at: http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing%20Research/TOCs/SUM_2011.SPL/increasing_saving_behavior.aspx
When it comes to financial planning for retirement, the decisions you make today will be some of the most important decisions of your life. The right decisions can mean the difference between a financially secure retirement and a retirement filled with financial worries.
ReplyDeletefinancial planning for retirement