January 10, 2014

I-pads entice more buying than alternatives

Who would have thought that shopping by I-pad or other touch screen device would entice you to buy more than you would if using a laptop or desktop computer? Researchers at Boston College report that shopping with "an iPad increases the feeling of ownership of that product – and may make you more likely to buy it." The study reports that "the urge to buy may be even stronger when holding a touch screen device than when using a laptop or desktop computer." Read the details on my favorite blog, the Squared Away Blog at: http://squaredawayblog.bc.edu/squared-away/ipad-shoppers-more-likely-to-buy/

No comments:

Post a Comment

Financial Planning for Women does not sell, rent, loan, lease or otherwise provide any personal information collected at our site to any third parties.