So you can't resist a sale?

Don't be a sucker. "We have been brainwashed to see a sale as a thrilling event. It’s not. We’ve been bamboozled," writes Michelle Singletary for The Washington Post.
Comedian Jeff Kreisler and his co-author, behavioral economist Dan Ariely, take on the widely held belief that sales save you money in their new book: “Dollars and Sense: How We Misthink Money and How to Spend Smarter,” which challenges a lot of financial assumptions.
Singletary explains: "The authors argue that when we see a sale, we should ignore what the item used to cost. It’s irrelevant. Instead, what we should be doing is considering what else we should or could do with the money we might spend on the sale item."
“Think about transactions in terms of opportunity costs by considering more explicitly what we’re sacrificing for what we’re getting,” they write. “Buying a $60 shirt marked down from $100 isn’t ‘saving $40’; it is spending $60.”
Read more at:https://www.washingtonpost.com/news/get-there/wp/2017/12/28/why-the-money-conscious-should-beware-the-after-christmas-sale/?utm_term=.52c40cad8d8e
or read the authors' new book: Dollars and Sense: How We Misthink Money and How to Spend Smarter