July 17, 2012

Financial experience and behaviors among women

"Prudential's 2012-13 study found that women are increasingly the primary breadwinners of many households. They are more likely to be single than a generation ago, either as a result of being widowed or the decision to remain single, marry later or divorce. This is increasingly the case for women in their 50s or later. Our data confirms the long-term trend we have seen of women playing a key role in making financial decisions, but notes that increasingly this is not a matter of choice." Learn more at www.prudential.com/women
Friends and family continue to be the main sources of financial planning information, which is scary considering the well-documented widespread lack of financial literacy in the US.
The 2010 study provides guidance and suggestions for how women can improve their financial security. See how you compare and learn about strategies for improving your financial security: http://www.prudential.com/media/managed/Womens_Study_Final.pdf

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