November 3, 2010

Pay cash at grocery store? Eat better

We know from previous research studies that customers paying with a credit card spend more than those who pay cash. Now there is evidence, published in the Journal of Consumer Research, that paying cash at the grocery store may result in healthier food choices.

People are more likely to buy unhealthy foods when they pay using credit or debit cards. Why? "First, there is a correlation between unhealthiness and impulsiveness of food items: Unhealthy food items also tend to elicit impulsive responses. Second, cash payments are psychologically more painful than card payments, and this pain of payment can curb the impulsive responses to buy unhealthy food items."
Maybe it's time to try using old fashioned cash when grocery shopping. Save money and eat better.
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